Opinion
Perspective: From luxury ‘dupes’ to literary doubles: why doppelgangers are everywhere right now
Executive context: Exploring the rise of doppelgangers in culture, from AI twins to unsettling novels.
Editorial Staff
1 min read
Updated about 1 month ago
Summary
- AI 'twins' are becoming increasingly common.
- Mar-a-Lago lookalikes are part of a broader trend.
- Literary works are tapping into the gothic tradition.
- Doppelgangers reflect contemporary paranoia.
Key Facts
| Fact | Value |
|---|---|
| Source | Guardian Culture |
| Published Date | 2026-03-06 |